Why ekphrastic

Move Beyond Static ROI Calculators.
Drive Conversations. Prove Value. Win Deals.

Traditional ROI calculators produce numbers. Ekphrastic creates interactive buyer experiences that combine ROI models, business cases, supporting evidence and buyer engagement analytics in a single platform—helping revenue teams communicate value with confidence

The limitations of traditional approaches

Built for calculations, not conversations

Static outputs rarely help buyers understand, explore or justify investment decisions.

No visibility into buyer engagement

Once shared, you have little insight into what buyers viewed, revisited or ignored

Evidence is disconnected

Business cases, research, case studies and supporting documents often live in separate places.

Time-consuming to customise

Updating assumptions, tailoring scenarios and creating customer-specific versions takes time..

The ekphrastic Advantage

Interactive ROI models buyers can explore

Enable buyers to adjust assumptions, compare scenarios and understand financial impact in real time.

Engagement analytics that reveal buying signals

Track how buyers interact with every recommendation, report and supporting resource

Evidence embedded where decisions are made

Attach case studies, benchmarks, research, videos and documentation directly to every recommendation.

AI-generated foundations. Human refinement.

Generate a complete baseline ROI model in seconds, then refine every assumption, formula and recommendation before sharing.

Enterprise publishing and governance

Securely publish buyer-ready experiences with permissions, password protection, downloadable reports and configurable sharing controls.

Why Revenue Teams Choose ekphrastic

Purpose-built for interactive ROI modelling, buyer engagement and economic impact analysis.

Real-time Buyer Analytics & Reporting

Understand how buyers and prospects engage with value models. Capture user interaction events in realtime.

Embed supporting resources & proof

Case studies, testimonials, reports, white papers and ROI evidence directly into buyer journeys.

Visitor / Buyer Scenario Management

Save, load, compare and present multiple buyer scenarios to tailor value conversations in real time.

Online Presentations with
embeded Models

Embed live ROI models into presentations to create interactive, buyer-led conversations.

Generate a working ROI model from plain-English assumptions.

Customize inputs, outputs, formulas and layout in the visual builder.

Share interactive calculators with buyers and prospects.

Track engagement and understand which buyers interact with your model.

How ekphrastic Works

Describe your assumptions and goals — we auto-generate a working model including inputs, outputs and formulas

Generate a Baseline ROI Model or Economic Impact Calculator with AI

Customize your ROI Calculator with our Visual Builder

Share and Track Buyer Engagement with detailed analytics

Build Interactive ROI Calculators & Economic Impact Models

Why ekphrastic