Who This Platform Is For

A breakdown of the teams and roles that use the platform to create, share, and standardise interactive ROI and value models.

Sales Teams (AEs & Sales Engineers)

Use the platform to:

  • Run value-based conversations instead of feature-led demos
  • Quantify impact during live calls or workshops
  • Let prospects interact with assumptions and outcomes
  • Qualify opportunities in or out earlier based on economics
  • Track Propect & Customer Engagement
    • Outcome:
  • Better-qualified pipeline
  • Shorter sales cycles
  • Clear economic justification tied to each deal

    • Sales Leadership & Revenue Operations

    Use the platform to:

  • Standardise how value and ROI are calculated across the team
  • Ensure consistent assumptions and models in every deal
  • Track value events and economic impact at opportunity level
  • Improve forecast accuracy using quantified business cases
  • Reduce reliance on ad-hoc spreadsheets and custom models
    • Outcome:
  • More reliable forecasting
  • Higher confidence in deal health
  • Better insight into value-driven pipeline

    • Product Marketing & Product Management

    Use the platform to:

  • Translate product capabilities into measurable customer outcomes
  • Equip sales teams with approved value models and narratives
  • Align positioning around impact, not technology features
  • Test and refine assumptions based on real sales usage
  • Support go-to-market launches with structured value tools
    • Outcome:
  • Stronger value messaging
  • Clear differentiation in competitive deals
  • Better alignment between product, marketing, and sales

    • Customer Success & Account Management

    Use the platform to:

  • Reuse ROI models post-sale to track realised value
  • Support renewal and expansion conversations with evidence
  • Model upsell and cross-sell scenarios with existing customers
  • Align success metrics to the original business case
    • Outcome:
  • Stronger renewals
  • Clear value realisation
  • More expansion opportunities

    • RevOps, Enablement & Sales Operations

    Use the platform to:

  • Replace spreadsheet-based ROI tools with governed models
  • Control access, versioning, and calculator logic centrally
  • Integrate ROI data into CRM and reporting workflows
  • Reduce risk from inconsistent or incorrect calculations
    • Outcome:
  • Operational consistency
  • Lower risk in customer-facing materials
  • Scalable value enablement

    • Leadership & Executive Teams

    Use the platform to:

  • Understand how value is positioned across deals
  • Review quantified impact in strategic opportunities
  • Align commercial strategy with customer economics
  • Support investment decisions with real sales data
    • Outcome:
  • Clear visibility into value creation
  • Better strategic decision-making
  • Stronger commercial discipline